Online

DIGITAL MARKETING COURSE

Number of sessions: 06                                                                     Online

• Foundational Principles;
• The core nature of the Marketing strategy;
• The core essence of content strategy.

Part 2. Building Digital Marketing Channels

Students will be trained on how to build and develop a multi-channel Digital Marketing system for businesses, and will be equipped with the most detailed and complete knowledge about each digital platform.

Part 3. Digital Strategy And Planning

In this part, the coaching staff will guide students on how to think holistically, think to solve problems, how to strategize channels and plan to implement Digital Marketing activities.

Part 4. Content Marketing Strategy

Revealing principles and tips from leading experts in content coaching, helping students build a methodical content strategy according to international standards.

Part 5. Digital Marketing pratical

• Practical sales tools: Optimize sales effectiveness;
• Practical content tools: From Outbound to Inbound;
• Practical ads campaign tools: Facebook, Youtube, Google Ad…;
• Practice in groups through a specific project on Digital Marketing.

Part 6. Digital Performance Marketing

In part 6, students will be provided with knowledge about Digital Performance, how to build a Brief, an overview of the Media Plan and introduce to students the indicators to measure and measure Digital Marketing strategies.

Part 7. Social Media Marketing

Train and equip students on how to develop and manage social media channels, build attractive content as well as evaluate and measure criteria suitable for each social network platform.

Part 8. Program Summary & Application Orientation

Survey, interview and focus groups, observe to organize post-training evaluation.

CONTENT MARKETING COURSE

Number of sessions: 12 Online

SESSION	LESSON
1	Content Marketing General view
2	Create customers persona
3	Develop creative ideas
4	Creative image
5	Video Creation
6	Website – Building landing page content: Session 1
7	Website – Building landing page content: Session 2
8	Website – SEO
9	Facebook content: Session 1
10	Facebook content: Session 2
11	Planning content marketing
12	End of semester Exam

DIGITAL TRANSFORMATION OF ENTERPRISE IT ARCHITECTURE APPLICATIONS

Number of sessions: 06 Online

 

SESSION	LESSON
1	Introduction to enterprise digital transformation ●     Concepts and perspectives on digital transformation ●     The problem of evaluating the efficiency of digital transformation ●     Digital conversion perspectives ●     Enterprise's digital transformation roadmap ●     Case Study: Digital transformation in government, Digital transformation of e-government
2	Enterprise architecture (According to TOGAF) ●     EA (Enterprise Architecture) ●     Business Architecture ●     Data Architecture ●     Application Architecture ●     Technology architecture ●     Security Architecture ●     Blockchain application - Web 3.0 in software technology today
3	IT Projects (Make URD and SRS) ●     When building a house, homeowners need drawings, so what do IT projects need? ●     Why do you need a User Requirement Document (URD) ? ●     Software requirements specification (SRS) ●     Case Study: URD, SRS for business and sales app ●     Case Study: URD, SRS for resource management software (time attendance, recruitment, personnel administration, workflow,...) ●     Demo: Technology Generate Code according to the business process automatically.
4	Data warehouse/ Data lake ●     Types of Data Definition, The Role of Data ●     Data and information ●     Information systems in the enterprise ●     Evolution of the new generation Data Warehouse ●     Data strategy ●     Data Mining Tools ●     Applied problems: Artificial intelligence, machine learning, natural language processing
5	Cyber Security ●     An overview of Information Security in the enterprise ●     Information system security ●     Information system security requirements ●     The target of security ●     Common threats ●     Using the software on the customer's Cloud
6	Project ●     Summary of previous lessons ●     Data and information ●     Case study: Choose a business and practice ●     Exchange, discuss and share experiences in digital transformation of businesses. ●     IoT application, the process of setting up an IoT system,...